An ideal customer avatar (ICA) is a detailed representation of your perfect customer.

It’s a semi-fictional character based on market research, real data, and informed assumptions about your target audience. This avatar helps you understand your customers’ needs, goals, challenges, and behavior so you can create products, services, and marketing strategies that resonate with them.

DIRECTIONS:

The worksheet is a series of questions to help you develop your ICA. Then, you can create your own version in Canva by creating a NEW template from the Sales Circle example.