Seen, Heard, Understood: How to Create Content That Truly Connects.
In the latest episode of Girls Make Bank, I sit down with Lindsay Smith, a seasoned copywriter and email marketing expert, to discuss how female entrepreneurs can leverage authentic, meaningful content to build their brand and connect with their audience.
From her early days in journalism to her transition into advertising and eventual leap into entrepreneurship, Lindsay shares how her journey shaped her understanding of the power of connection through content.
Key Takeaways from the Episode:
Value First: Offering free workshops, webinars, or educational resources not only builds trust but also fills your email list with an engaged audience.
Unsubscribes Aren't Personal: Lindsay emphasizes reframing unsubscribes as a natural part of refining your audience, ensuring your message resonates with the right people.
Nurturing Relationships: Creating clear, targeted email sequences helps foster genuine connections and keeps your audience engaged between sales cycles.
Focus Over Vanity: It’s better to have a small, highly engaged audience than a massive list of followers who aren’t aligned with your message or offerings.
In her words: “You can’t serve 60,000 people if you can’t first serve 60. Start by connecting with the audience you already have.”
Connect with Lindsay:
Join her email list: https://www.lindsaysmithcreative.ca/magic
Follow her on Instagram: https://www.instagram.com/lindsaysmithcreative/
